7 Tips in Producing a Corporate Video for Your Association

Corporate video production means audiovisual equipment for use mainly CIO of a company, business or organization (Reference: Wikipedia). We all know that professional videos to tell you something about the owner of the company video. But how do you have a compelling business video? By convincing, I mean a corporate video that will appeal to people who want to learn more about your business, company or organization. With convincing, I mean a corporate video that clearly convey the "right message" to the "right people".

I never thought that I never have to worry about coming up with a corporate video at the head of the Association. My perfect plan is simply to hire a professional team of video editors. Voila! I corporate video which will be launched in time for the anniversary of our association. Unfortunately this is not the case. I am not an expert in video editing, but I want to share with you the 7 things I learned about the production of a corporate video for a partnership based on my experience.

1. Hire a professional team of cameramen and video editors - Let the technical aspect of video capture and editing for experts.

2. Type of Testimony video works - A type of work video review for our association. Video of the selected company members say viewers why they made the program and how the program affected their career. We selected the members representing various industries in which its members work.

3. Identify the key figures that will be presented in the corporate video of their union - You do not have to go very far because you can get the figures in the Council of the Association of Directors or managers. You can also contact the last presidents and directors of the association. The unions run by volunteers and members of the Board of Directors as key figures in corporate video for her association is an added value for its volunteers. It is also one of the many ways you can attract members to be active and to participate in the Association's initiatives.

4. Select the video recording location - The location will set the tone for the video. You can rent a place or simply prepare a meeting room. Make sure the place is not exposed to sound like the sound of a phone ringing or noise of passing cars. It also helps if the site has good lighting. According to the author of the video, a good time to draw is early morning, when the sun will rise and afternoon, when the sun goes down.

5. Set the shoot - It's always a challenge to collect your board members together at one time. If you have a planned event where members of the Council attend, you can ask them to lower and time so that you can gather after the event. If not, give them 2-3 times to choose from. To save on the cost of expenses, as well as video rentals in video mode, to inform the directors of the video recording time period before all will be present for the shoot and not have to pay for additional site shooting and video rentals.

6. Dress Code - Inform your most important personalities of the dress code for the video shoot. You should wear solid colors for easy mounting. Counteract wear white because it will be difficult for video editors.

7. Prepare guide issues - policy issues should be disseminated to key people and give them enough time to think about what they are going to react. No need to submit their responses to the questions in the guide. As the term suggests, the frequently asked questions be your guide. Your answers to the questions in the guide should not be written. Anyone can easily find out if what the person said in the video is a hyphen.

The most important lesson I learned from corporate video production association is that they have learned about their association. You should store your association is all about what is going to be able to produce a video to share what you are as a partnership. Yes, the rental staff is very helpful. You can count on them to get a good quality video recording and creative video effects, but you can not be trusted when it comes to video content. Be very careful to get the right keywords and phrases that you want to highlight in the video. Ask your video editor to make graphics unforgettable to ensure that you get the attention of viewers. For the corporate video of our association, I had to see and view video recordings again and again to get the powerful messages in each of the key personalities and be able to put it all together to arrive at a convincing corporate video consistent.

I hope these tips will help you get a corporate video weight for their own association.Rizchelle has 7 years of experience in managing a global trade association. In addition to managing the day to day, which is heavily involved in the creation and implementation of events. Under his leadership, partnership in which it is connected could get financing for their five major projects and won the "Most Outstanding Company" by the CFA Institute. She has presented at conferences and association meetings and organizing events.